Digital Media Tagging Implementation & Attribution Specialist Job at Smart IT Frame LLC, Minneapolis, MN

aGF4VEZ4Z3N1QXZKR1poTVYwQzBVYVN6K2c9PQ==
  • Smart IT Frame LLC
  • Minneapolis, MN

Job Description

JOB DESCRIPTION:

Looking for a Digital Media Tagging Implementation & Attribution Specialist. This person will be responsible for the proper implementation, testing, and management of 1st party and 3rd party tagging solutions for digital media campaigns and broader analytics tags related multitouch attribution measurement.

The candidate will be working with internal partners and agency partners on tagging strategy and implementation of various media and analytics tags within our tag management system. Responsibilities include leading 3rd party marketing tagging requirements discussions between the agency and the internal marketing teams plus testing and monitoring tag activity to ensure proper measurement. The role will also support maintaining and updating all media tag documentation and tracking tools as well as supporting the governance of tags across sites. The candidate will work closely with Compliance and Risk Teams for tag approvals and auditing.

Must Haves:

  • Proactively lead 3rd party marketing tagging discussions between the agency and internal marketing teams.
  • Knowledge of tag management systems like Tealium, GTM, Ensighten.
  • Experience with reading JavaScript and understanding how 3rd party marketing and analytics are implemented on websites.
  • Able to work as a liaison with the Marketing Agency and Tagging implementation team to ensure correct information flow between teams.
  • Understanding of media vendor tagging and procurement (3rd party tags).
  • Experience with debugger tools (Preferred Chrome console, Alternatives: Charles, Chrome plugin debugger tools, etc.).
  • Proficiency in MS Office Suite, specifically Excel and PowerPoint
  • Experience and understanding of Adobe Analytics & Workspace.
  • General understanding of marketing channels and tactics.

Nice to Have:

  • Experience with Microsoft Teams, Jira and/or Confluence.
  • Experience with Google Campaign Manager, DV360 & SA360 as it relates to tag development & deployment.
  • Tagging solution experience within an agency environment.
  • Knowledge of setting up Observe Point audits

Job Tags

Similar Jobs

The Grout Medic of Charlotte

Tile Installer / Grout Technician Job at The Grout Medic of Charlotte

 ...driving? Do you enjoy working inside? Congratulations! You have come to the right place! JOIN our Grout Medic team and help us turn tile surfaces into a beautiful, stress-free zone for homeowners. Why The Grout Medic? No nights! Occasionally, there may be some voluntary... 

Three Brothers LLC

Entry-Level Appointment Setter Job at Three Brothers LLC

 ...Brothers LLC is a fast-growing home improvement company seeking motivated individuals to join our team as Appointment Setters . No experience? No problem! We provide full training and teach you how to win! What We Offer: A $20/hour guaranteed base pay Unlimited... 

Children First Learning Center

Infant Toddler Teacher Job at Children First Learning Center

 ...ensuring a nurturing and safe environment. Company Description At Children First Learning Center, we are more than just a childcare centerwe are a community dedicated to shaping young minds and making a lasting impact on childrens future. Company... 

Newbern Excel

Brand Ambassador Job at Newbern Excel

As aBrandAmbassador, you bring ourbrandsto life every day. We are looking for Brand Ambassadorsto assist in managing and promoting our...  ...development from the CEO. They have the opportunity to travel internationally on behalf of ourcompanyfor a work/play vacation... 

KinderCare Education

Center Director (Washington) Job at KinderCare Education

Futures start here. Where first steps, new friendships, and confident learners are born. At KinderCare Learning Companies, the first and only early childhood education provider recognized with the Gallup Exceptional Workplace Award , we offer a variety of early education...